A multi-year content and media partnership that helped Visa bring financial literacy to life through Marvel storytelling and an engaging global platform for consumers, schools/colleges, and partner financial institutions.

Strategy + Role: Developed/scaled a bespoke Marvel content and media platform designed to make financial education more accessible and entertaining. Led partnership efforts across Visa US & Global, media agencies, Disney Corporate Alliances, and banking partners to turn custom storytelling into a scalable resource for students, families, and financial institutions.

Business Impact: The partnership gave Visa a differentiated way to deepen relationships with banks and credit unions while extending its financial literacy mission globally.