A culture-defining collaboration that brought Mass Appeal’s “Legend Has It…” initiative into the Marvel Universe—reimagining icons like Nas, DJ Premier, Ghostface Killah, Mobb Deep, Raekwon, Big L, De La Soul, and Slick Rick through the visual language of comic and storytelling.

Strategy + Role: Oversaw a partnership that further connected two worlds that have always been intertwined: hip-hop and comics. Mass Appeal and Marvel celebrated hip-hop pioneers with the scale, imagination, and visual power of Marvel storytelling. Working cross-functionally with Mass Appeal/Marvel/WhatNot stakeholders, we shaped a custom content program that launched with a fan-facing activation and panel at New York Comic Con and culminated with an exclusive “Legends Only” pop-up experience in NYCC—all supported with limited-edition collectibles, meet and greets, and fan-centric executions.

Business Impact: This partnership gave Mass Appeal a larger-than-life stage to honor hip-hop’s legacy while giving Marvel a credible way to deepen its connection to music culture. Together, we paid homage to legendary artists and gave fans an unforgettable way to celebrate their heroes (and the shared DNA of hip-hop and comics).