A premium brand partnership that connected Lexus with the cultural power of Marvel Studios’ Black Panther: Wakanda Forever, and extended across red-carpet livestream, celebrity content, social media, and Marvel/Disney-owned platforms.

Strategy + Role: Helped expand Lexus’ promotional partnership with Marvel Studios by securing presenting sponsorship of the Black Panther: Wakanda Forever red-carpet premiere livestream, celebrity content, and social rollout. Led media strategy and cross-functional execution across Lexus, agency, and Marvel/Disney stakeholders to turn a theatrical moment into a high-impact brand platform.

Business Impact: The partnership connected Lexus’ premium positioning with one of the most culturally significant entertainment franchises in the world, driving measurable brand lift/engagement and luxury relevance through the power of Marvel fandom.