A multi-year partnership with the world’s leading lifestyle/fashion brand, Kith, built around exclusive-drops and collectibility. Merging fandom and culture, we launched with Spider-Man’s 60th Anniversary and evolved to include other iconic IP such as X-Men, Marvel Super Villains, Doom, and Marvel vs. Capcom.

Strategy + Role: Created and sold Marvel x Kith custom content partnership, realizing Marvel characters could live naturally inside Kith’s world of scarcity and collector culture. Built the platform across Kith, Marvel Publishing, Disney Consumer Products, and partner teams. Grew partnership from a Spider-Man anniversary capsule into a recurring cultural franchise across apparel, comics, footwear, collectibles, and live fan experiences.

Business Impact: Grew Marvel’s lifestyle credibility while giving Kith a premium storytelling engine that fans could collect and chase. Together, we turned iconic IP into must-have “drops” with cultural relevance and long-term partnership value.