A custom IP and storytelling partnership that transformed real Dashers into Marvel-inspired heroes—helping DoorDash celebrate the people behind every delivery through original content, paid media, influencer integrations, and a fan-first activation at New York Comic Con dubbed “one of the most mind-blowing activations” by ADWEEK.

Strategy + Role: Built and secured an original Marvel storytelling platform that gave DoorDash an emotional, human role in culture—spotlighting Dashers as everyday heroes. Led efforts across DoorDash, media agencies, and fan-community partners to bring the idea to life across 360-degree ecosystem, OOH, and theatrical extensions.

Business Impact: The partnership gave DoorDash a fresh way to build brand love by celebrating its own community—turning a service-driven business into a story about people and purpose, while driving measurable awareness and recall.